Effective Teaching Learning In Marketing Management Studies

Nur Hayati

Abstract


This paper is concerned with the most widely –used teaching methods within the sphere of university education and more precisely in the area of marketing tuition. The authors analyse these teaching methods and their characteristics in two different ways : Jigsaw Type and Mind Mapping. The aim of this paper is to investigate the possible differences between methods. The study shows interesting results.


Keywords


Teaching Learning; Jigsaw Type; Mind Mapping; Teaching Method

Full Text:

PDF PDF

References


Amat, O (2000), Aprenderaensenar. Una vision practica de la formacion de formadores. Barcelona. Gestion 2000

Forman, J (2004) : “ Multiple Roles in Responding to Strategic Communication” . Business Communication Quarterly, Vol 67.

Hanushek,E.A.(1986):“The EconomicsofSchooling:ProductionandEfficiencyinPublicSchools,” JournalofEconomicLiterature,24,1141–1177.

Hanushek,E.A.andS.G.Rivkin(2006): “Teacherquality.” InHandbookoftheEconomicsofEducation(Vol.2),ed.byE.A.HanushekandF.Welch,North-Holland, Amsterdam.

Kuster, Ines. And Vila Natalia (2004) : “ Exploring Teaching Methods In Marketing : A Cross National Study.

Lavy,V.(2011).“WhatMakesanEffectiveTeacher?Quasi-ExperimentalEvidence,”NBER Working Paper16885.

O’ Brien.E.M. and Deans, K.R. (1995): “The Position of Marketing Education : a student versus employer perspective”. Marketing Intelligence & Planning, Vol.13 No.2, 47-52.

Salisbury, F and Ellis, J (2003): “Online and face to face evaluating methods for teachinginformation literacy skills to undergraduates arts students” Library Review Vol. 52 No. 5. 2003.209-217.

Schwerdt,G.andA.C.Wuppermann(2011):“IsTraditionalTeachingReallyAllThatBad? AWithin-StudentBetween-SubjectApproach,”EconomicsofEducationReview,30,365-379.

Sweeney, J.C. and Ingram, D. (2001): “A Comparison of Traditional and Web based tutorials in marketing education: An Exploratory Study” Journal of Marketing Education, Vol. 23, I, 55-62.

Wartini, Sri danPramusinto, Hengky. (2007): “ MeningkatkanPrestasiPembelajaran Mata Kuliahdasar-dasarPemasaran Global MelaluiMetodePembelajaranKooperatifTipe Jigsaw”: JurnalPendidikanEkonomi, Vol. 2 No.1 Februari, p.73-88.

Sutrasmawati, EndangdanSugiharto (2008): “ MeningkatkanPemahamanMahasiswaterhadapManajemenPemasaranMelaluiMetodePembelajaranPetaKonsep (Mind Mapping)”, JurnalPendidikanEkonomi, Vol. 3 No.1 Februari, p.93-108


Refbacks

  • There are currently no refbacks.


International Conference on Education and Language (ICEL)
Bandar Lampung University
ISSN: 2303-1417