Analysis of Tourist Attraction and Service Quality on Tourist Satisfaction

Dora Rinova


An attractive tourist attraction and adequate quality of service are one of the factors that provide satisfaction to tourists. This study aims to (1) How is the influence of tourist attraction on tourist satisfaction? (2) How is the influence of service quality on tourist satisfaction? (3) How is the influence of tourist attraction and service quality simultaneously on tourist satisfaction?. The method used in this research is descriptive method and quantitative approach with sampling using random sampling technique consisting of 100 respondents who are tourists who visit Sriminosari Mangrove Forest Ecotourism. The method of data collection is done by using a questionnaire with a Likert scale model, Questionnaires were distributed to Sriminosari Mangrove Forest Ecotourism tourists aged 17-55 years. This study uses descriptive analysis test, multiple linear regression analysis, and hypothesis testing which is processed with the SPSS IMB program. The results show that tourist attraction and service quality together have a significant effect on tourist satisfaction, tourist attraction has a significant effect on satisfaction tourists and service quality have a significant effect on tourist satisfaction.


Tourist Attraction; Service Quality; Tourist Satisfaction.

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