Business Strategy To Enhance The Competitivenes Of The Chips Business In The Industrial Center Of The Chip Bandar Lampung“

Abstract

Chips business located in the Industrial Centers Chips the city of Bandar Lampung is
already running long enough, but the problem is that until now employers in general still do
not yet have a model of business strategy as a basis in managing their business in the face of
competition outside the industry chips. For that entrepreneurs need to have a model of
business strategy that is integrated and appropriate in order to maintain and improve the
ability to compete. The research problem is:How to model the design strategy business
which must be done to improve the competitiveness of the business chips in the center of
the industry of Bandar Lampung chips? This study aims to develop a draft model of the
business strategy that must be done to improve the competitiveness of the business chips in
the center of the industry of Bandar Lampung chips. This study used the approach of
classroom action research with a number of entrepreneurs as much as 34 entrepreneurs. The
Data used is primary data obtained through observation, interviews, questionnaires, and
focus group discussion
(FGD
); the secondary data obtained through literature study and
documentation. This study using the Model of SWOT Analysis
(Strengths Weaknesses
Opportunities and Threats) and combined with a Cartesian Diagram. Based on the results of
the analysis of the Cartesian Diagram SWOT analysis, business chips were at kadran me
that are on strategy Growth Strategy. Chips business has the opportunity and strength so it
can take advantage of the opportunities to develop. Based on the results of the analysis of
the Formulation of Combination Strategies SWOT Matrix, a strategy THAT has the highest
score that is 3.08 followed by strtegi WO = 2,64, ST = 2,22 and WT = 1,78. Such sequence
is a sequence of priority strategies that must be executed. Thus, entrepreneurs should
prioritize implementing Strategy that includes: increasing the quantity and quality as well as
product variations, add the promotion of activities through cooperation with other relevant
parties as well as through on-line,and creating a special logo for chips business located in
the industrial centers as culinary icons.